October has long been dubbed Breast Cancer Awareness Month (both in the U.S. and in the U.K.) and has generated great awareness as well as huge proceeds towards research for its treatment and elimination. Each year, walkers take to the streets for The Cure, while fashion retailers promote their prettiest pink merchandise, with portions of their proceeds benefitting the cause – noble efforts made for better lives.
This Sunday, while watching American football via my slingbox, I noticed that the New York Giants donned a different hue. Along with their royal blue jerseys and helmets, they ran, rushed, and tackled with determination wearing shockingly hot pink knee socks, gloves, armbands, and ribbons. Along with The American Cancer Society, the NFL is promoting A Crucial Catch – a campaign encouraging annual breast cancer screenings, by wearing pink during games in October. The NFL’s and Giants’ whole-hearted efforts in advocating for prevention tickled me pink as breast cancer is an issue that transcends gender groups and affects all people. Go teams!
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